Aurtara Consulting provides expert guidance for companies navigating the complexities of hardware development, scaling, and execution. We specialize in optimizing efficiency, empowering leadership, and driving execution — helping businesses deliver high-quality products on time and within budget.
Areas of Expertise
Executive & Leadership Team Support
Strategic and operational partnership for evolving leadership teams.
Working directly with founders and executives to streamline decision-making, align priorities, and drive execution across the organization — whether scaling, restructuring, or fixing what’s not working.
Clarify strategic goals and align leadership around shared priorities
Improve team engagement, communication, and operational clarity
Design org structures, hiring roadmaps, and scalable operating models
Prepare investor updates, board materials, and cross-functional planning processes
This work often mirrors the impact of a Chief of Staff — bringing structure, accountability, and momentum to the most important initiatives inside companies.
Operational Excellence for Hardware Product Development
Tailored systems and execution support for hardware companies at every stage of growth.
Aurtara helps hardware teams design and refine product development processes that align with their size, complexity, and business goals — whether launching a first product, scaling operations, or optimizing legacy systems.
Develop right-sized resource plans, hiring strategies, and budgeting frameworks
Build structured product development processes for early-stage start-ups, scaling teams, and mature organizations
Implement systems that balance speed, quality, and cost across the full product lifecycle—from concept to production
Engineering Program Management
Strategic partnership and coaching for high-performing EPM teams.
Supporting end-to-end hardware development by coaching teams through the full lifecycle — from design to mass production.
Enable strong coordination between engineering, supply chain, and manufacturing for on-time, high-quality product delivery.
Advise on program schedules, budgets, and managing resources & risks to ensure smooth, on-time product launches.
Provide strategic input on engineering build factory operations to support mass production readiness.
Industry Network
In addition, Aurtara is connected to a strong global network of professionals across engineering, supply chain, factory operations, and manufacturers in Asia. These connections provide valuable insights, resources, and expertise to help clients navigate complex hardware challenges.
Our Approach
At Aurtara, we embed structure, clarity, and accountability into every stage of hardware development. We take the time to listen, understand each business’s challenges, and tailor our approach to fit their unique needs.
Our approach is hands-on, pragmatic, and built on collaboration and execution. We ensure that teams have the tools, processes, and insights to make confident decisions, keep teams engaged, and deliver results efficiently. With a deep understanding of hardware’s unique challenges, we help businesses navigate complexity with precision and adaptability— balancing schedule, quality, and cost.
Previous Experience
Extensive experience in consumer electronics and complex electromechanical devices across multiple company phases.
Before launching Aurtara, prior roles spanned early-stage startups to global enterprises - bringing hands-on leadership in complex hardware programs, cross-functional execution, and organizational scaling.
Apple - Large Enterprise
Products: System level iMac, iMac Pro, Mac Pro & Accessories, Mac mini & iPad
Peloton - Mid-Size Company, Hyper-Growth & Contraction Phase
Products: Connected fitness hardware & consumer electronics across all platforms - Bike, Tread, Row, Guide
Loop Earplugs - Scale-Up, <300 employees
Products: Passive earplugs & accessories
